Get a load of that lettuce! |
Burger King, the whopper giant that sits perpetually in
the cool shade of its rival McDonald's, when it comes to corporate profits,
has come up with a clever marketing ploy to make more money for itself.
Many would say it's the news that BK is attempting to buy
Canadian donut giant, Tim Hortons in order to change their corporate ownership
over from US to Canadian, to avoid having to pay corporate income taxes on the
whole shebang, but no, that isn't it. While that is a pretty crafty ploy, the
marketing people aren't quite as savvy as BK's financial folks when it comes to
staying afloat in the burger turd business so to speak.
No, BK has partnered with Monsanto, the genetically
modified foods giant to produce lettuce that actually is greener and has a
pattern on each leaf resembling a dollar bill. The "lettuce" (see how
they used the slang term for money and substituted the real food item
here--pure marketing genius) will be placed on every Whopper sold at Burger
King, replacing the ordinary lettuce they are currently using.
The genius who came up with this idea, Buster Banks, head
of marketing over at Burger King, couldn't quite believe it when the Burger
King himself decreed this to be a million-dollar idea, especially in light of
the fact that Banks admittedly came up with the marketing ploy after a
late-night excursion to the local bar had him waking up on the loading docks of
a local produce company in Miami.
"There I was," said Banks. "I worked late
the night before. Me and a couple of the guys stopped off at Johnny Martini's
for a quick one that turned into a few more, and don't you know the next
morning I'm waking up on a loading dock among some of the freshest produce I've
ever seen," he marveled.
"I'm not sure if I dreamed the idea or if it came to
me as I was removing a piece of wilted lettuce from my empty wallet that lay
alongside me, but they say that is how good ideas come to light. Money lettuce
was born, well, maybe not born, but definitely conceived by a mad man, or in
this case, an 'ad' man," he quipped.
"I was as shocked as anyone that after royally
screwing up the Subservient
Chicken ad campaign, I was finally able to produce (pun intended) a newer,
fresher, and more believable marketing idea," he said.
"Who knew cockfighting chickens were a no-no in ad
campaigns to sell chicken sandwiches."
BK expects to have the new "Dollar Whoppers" on
the market come spring, giving Monsanto enough time to split the genes,
synthetically mess with the DNA of the iceberg lettuce they will be using, and grow
and harvest their first batch of dollar bills for the sandwiches. And while you
may think that Dollar Whopper means the whopper will be selling for only a
buck, think again. The Dollar Whopper will actually sell for more due to the
increase in marketing and other costs associated with making such a specialized
burger.
Asked if Burger King thinks this new idea will create
enough ad revenue to outshine McDonald's in their age-old burger wars, BK VP
Col. Mustard replied "We are quite confident that our lettuce will create
the lettuce (pun intended) needed to buy Russian fast food giant, Teremok
(Russian: Tepemok), and get a toe-hold in the borscht business. And from there,
who knows? We may just take over the souvlaki fast food giants in Greece."